Word: freshand
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Dates: during 2000-2009
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...three years on a menu that's not just about low carbs, Hirshberg thinks he has the recipe for success. As he puts it, "It's about the food, stupid." And with more on-the-go diners already ordering salads and frequenting quick-casual alternatives like Panera Bread, Baja Freshand Pret a Manger, O'Naturals may soon be looking pretty smart. --By Daniel Eisenberg
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