Word: freshen
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...around with a Revlon sign to let us know who made her makeup, and Bond won't have a Brioni tag hanging off his tux. But the firms hope for gilt by association--and the chance to slap a 007 seal of approval on their ads. Bollinger champagne can freshen its traditional image with the help of the "debonair and charming James Bond," says president Ghislain de Montgolfier. "What could be more stylishly up-to-date...
STAR SEARCH Early next year CBS will bring back the talent-hunt show that gave us Britney Spears and Sinbad, minus former host Ed McMahon and--four stars if you even remember it--the acting competition. It's hard to freshen up an old number like that...
...works '60s, '70s and '80s R. and B. into its repertoire. Sounds like a scheme contrived to attract boomers who want to tell their friends they like old Southern musicians but who don't actually want to listen to an album of old Southern songs. But the Blind Boys freshen up classics like the Impressions' People Get Ready, masterfully riffing off of familiar melodies. They don't nail every song--their take on Prince's The Cross is stiff--but their honey-and-gravel voices are never predictable. They're always hunting for--and finding--the perfect note or harmony...
...most visible messes are the easiest to deal with. A moist paper towel will freshen up your monitor; a cotton swab can scrape the crud off the rollers in your mouse; a good burst from a can of compressed air will get the dust out of your keyboard. If your computer desktop is as messy as your real one, that's easily corrected too. You just have to be merciless. Dump those obsolete documents. Delete old e-mails without looking back. Trash any program you haven't used since the last millennium...
Here's another example the authors cite: hosting a retirement dinner for the boss at an expensive restaurant, a senior manager was appalled when not one of the young employees bothered to dress up. Although the office dress code is casual, he had assumed employees would know enough to freshen up for the occasion, if only as a sign of respect for their leader...