Word: freshing
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Dates: during 1960-1969
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CHUCK BERRY'S GOLDEN HITS (Mercury) is a cram course in the origins of today's pop music, going back to Maybellene and on to Roll Over Beethoven. All were recorded for this album with new arrangements, plenty of old boogie-woogie and the tang of fresh country and western airs. Berry, who virtually invented it, still produces rock 'n' roll that really rocks and rolls...
...those days, too, he frequently sat as TIME's managing editor for two or three weeks at a stretch. One M.E. described these visitations as "like a strong wind that blew fresh air through the office but also scattered the papers into hopeless confusion. There were usually two noticeable results . . . The staff got less sleep but their morale went up, and the finished issue, though it might be uneven, had some unusual high spots...
...later in the week, the new steps "are supplemental to the air campaign." What makes them all the more important is the fact that U.S. intelligence has uncovered new signs that the North Vietnamese are attempting to increase supply movements toward the South. Moreover, as many as 35,000 fresh Communist troops are believed to have moved into place just north...
...humidity 55%. If the wood-panel oil heated or dried too quickly, the paint surface might crack. To protect against this, the suitcase was turned into what Feidler calls "a traveling thermos bottle"; the painting was wrapped in sheets of polyethylene and sealed airtight to keep it fresh, much like a sandwich in Saran wrap. Tests had shown that the suitcase temperature would rise at most 1¼° per hour...
...gets his message across more appropriately by juxtaposing his text with pictures. The result is a punchy put-on, to be sure, but that only serves to make a point: McLuhan has never taken himself as seriously as his critics have; his cheerful objective is to stir up some fresh thought...