Word: freshing
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Dates: during 1960-1969
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...Fresh from the conventions, the Senators and Representatives who convened in rump session last week had one new item of special concern on their unfinished calendar of business. In both houses, Democrats and Republicans called for early and effective reform of the nation's electoral system...
...Detector Test. Psychologists agree that every batch of fresh police recruits includes a small percentage who are attracted by the idea of force and like the feeling, as a retired officer in New Orleans put it, "that you carry half the power of God on your hip." Chicago's is one of a growing number of departments-about 10% of all the police agencies in the country-that employ sophisticated testing techniques to identify character disorders early...
...spontaneity, a more self-conscious spirit. Recordings by both casts reflect the differences. The Public Theater cut is not as fully orchestrated and slick as the Broadway version, but it rings truer to the style of life and state of being it celebrates. Both communicate a lusty enthusiasm. The fresh Air ("Welcome, sulfur dioxide, Hello, carbon monoxide"), the moving Frank Mills ("I love him, but it embarrasses me to walk down the street with him"), and the optimistic greeting to the age of Aquarius ("No more falsehoods or derisions, golden living dreams of visions") are engaging enough to draw listeners...
...Fresh Approach. Businessmen have discovered that leisure-market acquisitions can be every bit as profitable as companies in glamour industries. Jensen Marine, a fast-growing West Coast boatbuilder bought nearly two years ago by Bangor Punta, a Maine conglomerate, last year earned its new owner profits far in excess of the industry average (4% after taxes) on its $6,000,000 in sales...
...other cases, a fresh marketing approach can rejuvenate a declining old name. Stephen F. Hinchliffe Jr. and Merle H. Banta, two young (35) former management consultants, set up Los Angeles' Leisure Group, Inc. in 1964 on the notion that they could do better than the "inventors, hobbyists and amateurs" in the business. They have. Among the seven outfits picked up by Leisure (1967 sales: $10 million) is Philadelphia's S. L. Allen & Co., whose famed Flexible Flyer sled, introduced in 1889, could claim nearly 100% of the market in the early 1900s. Leisure bought Allen, which had been...