Word: freshness
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Dates: during 1950-1959
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...outworn, see the Tories successfully administering their welfare state, and the public in no mood for dated dogmas. Gaitskell himself has not caught public fancy. The party has yet to find the proper rocket fuel (o propel it on the second stage to its New Jerusalem. About the only fresh election cry came from Gaitskell. In a land where only one family in three has a car, he won big cheers by offering the campaign slogan: "A car for every British family...
Last week, after completing a getting-to-know-you tour of Britain's grimy industrial Midlands-the first by a Prime Minister since Churchill's V-fingered tours in World War II-Macmillan confirmed the fact that he is something fresh and original in British politics. As one disgruntled Laborite reporter observed while suffering through a factory workers' ovation for the P.M.: "Why, they're doing everything but touching their forelocks...
Minute Maid, which had grown fast since its founding in 1945, got into trouble when it bought out Snow Crop in 1954 to diversify into other frozen fruits and vegetables. Last year Snow Crop came a cropper; a surplus of fresh fruits and vegetables depressed prices while competition cut profit margins. Minute Maid ran into further trouble in its own orange processing, where costs increased while retail prices slid. Though 1957 sales were $103 million, the company reported a pre-tax loss of $5,000,000. When a December freeze hit Florida's citrus crop, Wall Street assumed...
...Minute Maid sells for about 5? more than the brands of such chains as A. & P. While Minute Maid feels its quality justifies the price difference, it wants to increase its share of the market. This week Fox announced that Minute Maid is marketing a new concentrate with "the fresh fruity flavor and charm of freshly squeezed oranges," hopes thus to increase profits and customers...
...Poems; Harcourt, Brace; $4). As ever, Poet Cummings celebrates the life of feeling-love, death and the infinite sea changes of nature. Age has only slightly mellowed Cummings, has not at all curbed his typographical pretzel bending-which can now be recognized for the attention-holding device it is. Fresh, singular, vivid and intense, Cummings' verses recall the aim he once set for himself as a poet: "I can express it in 15 words, by quoting The Eternal Question and Immortal Answer of Burlesk, viz., 'Would you hit a woman with a child...