Word: freshness
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Dates: during 1960-1969
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...York mayors; even Lindsay's bland predecessor, Robert Wagner, a Democrat in a city with a 7-to-2 Democratic registration edge, had 53% of the voters against him, according to a poll taken toward the end of his third term. The high hopes built up by a fresh new face made a letdown inevitable. Lindsay was, says Wagner, "the greatest mayor the city ever had -before he took office...
...some $3 billion in promised but unmade loans. For months, they had to use most of their available funds making good on those commitments. Now the backlog has been cut nearly in half. "We're reaching a point where it won't take an awful lot of fresh money to get the industry back into mortgage lending in a significant way," says President John W. Stadtler of National Permanent S & L in Washington, D.C. Happily, savings again are flowing into S & Ls, after huge withdrawals earlier in the year. But the brightening mortgage outlook could quickly fade...
Tall, courtly Al Nickerson, 55, has been the $250,000-a-year chairman of the nation's sixth largest company (1965 sales: $5.5 billion) since 1961. He joined Mobil in 1933 when, fresh out of Harvard, he landed a $19-a-week job in a Brookline, Mass., service station. One of his main achievements has been to help build up Mobil's foreign operations, which ^suffered heavily during World War II, to the point where they now bring in more than half of the company's net income, which reached a record $320 million...
...scared of the bigger boys, and who helps little old ladies across the street because he doesn't dare offer his arm to a slick chick. No real boy, of course, would accept such an unmitigated gnerd as his leader, but the producers assemble about 20 Hollywood children, fresh from Disney's patented freckle dip, who act as if they would follow Fred into the jaws of heck...
Before he can say Baden-Powell, Scoutmaster MacMurray becomes a leading citizen of the small town that Producer Disney constructed long ago on the back lot of his studio-that typical Midwestern town where the California sun is so hot that the lawns need a fresh coat of green paint every day. He gets a job in the general store and marries the prettiest girl in town (Vera Miles). Unfortunately, Fred and Vera don't have children-possibly because Fred goes trotting off on so many overnight hikes-but they do perform a numbing number of good deeds...