Word: freshness
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Dates: during 1960-1969
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...once again is on the threshold of fundamental and far-reaching decisions about the war in Viet Nam. The decisions have been deferred for the time being by the coming Manila conference, a fresh flurry of peace feelers and, not least, next month's congressional elections. Once Nov. 8 is past, President Johnson will not be able to delay much longer the need to determine how far and by what means-barring any realistic prospect of a negotiated peace -the U.S. is prepared to go to achieve a military victory...
...launched into a country-style, tub-thumping harangue that sent away a good part of his audience before he had finished. Standing in a concrete canyon in one of the grimiest cities in America, he declared how happy he was to get away from Washington "out in this fresh, green country." He unreeled a stupefying equation purporting to show that the 9% increase in living costs since the start of the Kennedy Administration is minuscule compared to the rise in income: "You take 9 from 49 and that's 40% left for Molly and the babies."* Resurrecting the specter...
Freud predicted sourly that the only use the U.S. would have for his theories would be to make advertising more effective. Certainly a major achievement of pop-psych is the art known as "consumer motivation," whose leading exponent, Ernest Dichter, keeps pouring out fresh insights in a monthly newsletter. Dichter perceives qualities in objects and situations that nobody, except possibly a mad metaphysician, has seen before. He proclaims that lamb is less popular than beef because it is associated with "gentle innocence"; that rice is a favorite "feminine food" because in the cooking "it expands and swells." Dichter also asserts...
...paper of rich tradition but modest circulation (286,000), has long needed one sterling resource: money. Last week the British press lord got together with the Establishment's most authoritative daily (motto: "For Top People") in a deal that brings new prestige to 72-year-old Thomson and fresh power to the 181 -year-old Times...
...advanced love games are teasingly unscored. The one fact of life Francis cannot face is the birth record his wife ferrets out that shows he is the child of a 21-inch circus dwarf and a lunch-wagon cashier. In a hysterical tizzy, Francis flees to Europe with a fresh mustache and a new passport listing his identity as Francois Hillairet...