Word: freshness
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Dates: during 1990-1999
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...think students recognize quality," she says. "You can charge $3 for something and if it is not quality, people won't buy it. It's kind of fun to see a student sitting at a table, drinking a Fresh Samantha and eating sushi--maybe a kiwi fruit--and having a good...
...Although Fresh Samantha of late has had particular success in developing its market share on the East Coast, it nevertheless faces a challenge from Cambridge-based Nantucket Nectars...
Founded by two Brown University graduates in 1985, the company enjoys a funky public persona similar to Fresh Samantha's. And with $50 million in sales for 1998, it has a significant leg up on the juice market...
...says Nantucket Nectars benefits from a developed infrastructure that is national in scope--the juices have a wider distribution than Fresh Samantha and has an advertising campaign that emphasizes the company's local origins...
Although Stothart says she generally does not like to compare Fresh Samantha with other brands, she says the company is aware of the competition. But the super juices and smoothies--with their bright colors and creative packaging--can hold their own, she says...