Word: fresno
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Dates: during 1990-1999
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...from the Department of Transportation. They sport such names as Frontier, ValuJet, Air 21, Vanguard, Nations Air, KIWI and Western Pacific, and they promise that the competition is going to be different this time. They have staked their survival on two basic strategies. First, fly into a place, like Fresno, California, that the major carriers have largely abandoned. Second, don't pick the big guys' pockets; use low-fare, no-frills flights to expand the market. The idea isn't to steal market share but to create a bigger, two-tiered market...
Executives at the upstarts cross their hearts and deny any intention of stealing business from the wary giants. "We're not pulling traffic away from anyone," says Mark Morro, chairman of Air 21, which last December began flying Fokker F.28 4000s, leased from USAir, out of Fresno. "We're bringing passengers back to the airport." Lewis Jordan, president of ValuJet, which bases its 47-plane fleet in Atlanta, says Delta, its looming neighbor at Hartsfield Airfield, has nothing to fear. "We stole people from their living rooms and automobiles," he insists, not from Delta flights. Maybe, but ValuJet earned...
...theme extends to corporate overhead. At ValuJet, Jordan conducts business from a $100 desk he bought at Home Depot. Air 21 operates from a vintage Army Air Corps barracks at the Fresno airport. The furnishings are Holiday Inn castoffs and a pawnshop TV. In-flight meals are a rarity, and other economies are visible. Air 21 doesn't buy paper napkins; it gets them free from restaurants in Fresno that thereby gain advertising for their names...
...present, the members voted almost unanimously to censure Bruce for what president Patricia Ireland called "racially insensitive comments." This week, in a move NOW veterans say is unprecedented in the organization's 30-year history, a hearing will be held by a grievance committee of California NOW in Fresno to strip Bruce of her NOW membership. "We've worked very hard to overcome the stereotype that we are a white, middle-class organization," says NOW executive vice president Kim Gandy, speaking for Ireland, who was traveling in Thailand last week. "When you're speaking on behalf of a large organization...
Georgians love their football, so they may be interested to know that one member of the U.S. Olympic team played in the N.F.L. alongside Bart Starr. He's Erv Hunt, the University of California track coach who will be guiding the Olympic men's squad. Hunt was a Fresno State cornerback whom the Packers drafted in 1970. He left Green Bay after two seasons because of a back injury...