Word: freston
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Dates: during 1980-1989
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...rivals are already sniping at each other. "We think our format takes better advantage of the strength of comedy than just a clip channel," says Tom Freston, head of MTV Networks. "Comedy has traditionally been character driven and story driven. It takes time to work." HBO executives snicker. "Why should their channel succeed in doing original long-form comedy?" says Fuchs. "The three networks spend hundreds of millions of dollars trying to do original comedy, and one show succeeds every two years...
...available in 20.8 million homes). The channel's format has been diversified with more live programming, sitcoms (reruns of The Monkees and a British import called The Young Ones) and nonmusic inserts, like a series of reports on rock groupies. "We have changed directions," says MTV Entertainment President Tom Freston, successor to MTV Founder Robert Pittman, who left last fall to start his own media company, "from focusing on music alone to including life-style, the way people look, feel, dress. The challenge is to maintain freshness...