Word: freude
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Dates: during 1960-1969
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...stimulus for much of the most exciting and socially relevant research that is currently being done in the social sciences can be traced directly to Freud...
...Brown, author of Life Against Death. Not a trained psychologist but an English professor, he belongs to a group of academics who have been described as "professional amateur psychologists." Brown's joyful acceptance of uninhibited love and play as the right way of life seems to out-Freud Freud, who thought repression was a necessary price to pay for the fruits of civilization...
...Freud predicted sourly that the only use the U.S. would have for his theories would be to make advertising more effective. Certainly a major achievement of pop-psych is the art known as "consumer motivation," whose leading exponent, Ernest Dichter, keeps pouring out fresh insights in a monthly newsletter. Dichter perceives qualities in objects and situations that nobody, except possibly a mad metaphysician, has seen before. He proclaims that lamb is less popular than beef because it is associated with "gentle innocence"; that rice is a favorite "feminine food" because in the cooking "it expands and swells." Dichter also asserts...
Group therapy is in the tradition of American psychiatry, which has stressed the positive values in the individual's interaction with society-often in contrast with Founder Freud's profoundly pessimistic view that society demands repression as the price of its cultural fruits and that repression produces a basic human neurosis for which there is no cure. Psychoanalysis, he once said, could only relieve a patient of his misery, leaving him with the ordinary unhappiness that is common to mankind...
...young, today, the teachings of Freud and his heirs are old-fashioned parts of the intellectual scenery. And most pop-psych strikes them as ludicrous. Even as interpreted by the expert, Freud's vision was never one of scientific "fact," but a fascinating mythology. The mythology can work successfully as part of treatment. But in the hands of amateurs, only a grotesquely distorted version remains, with its talk about stamp collecting as anal and piano playing as masturbatory. "That belongs to an earlier period," says Critic Alfred Kazin. "By now, people know that the passions are real...