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...quotient of mind probers of one kind or another; there are some 40,000 professionally recognized psychiatrists and psychologists. Serious, important work is done by these practitioners-at least, by most of them-but their work is surrounded by a penumbra of popularization. Ever since the U.S. adopted Freud as a major prophet in the 1920s and '30s, more and more Americans have turned into do-it-yourself psychologists...

Author: /time Magazine | Title: Essay: POP-PSYCH, or, Doc, I'm Fed Up with These Boring Figures | 10/7/1966 | See Source »

Such extravagant interpretations were put in their place by Freud himself who, so the story goes, once started a conference by lighting a stogie and announcing: "This may be a phallus, but, gentlemen, let us remember it is also a cigar." Says Philip Solomon, associate clinical professor of psychiatry at Harvard: "Almost everything is straight and narrow or rounded and curved. To apply genital meanings to all these things is ridiculous...

Author: /time Magazine | Title: Essay: POP-PSYCH, or, Doc, I'm Fed Up with These Boring Figures | 10/7/1966 | See Source »

...Brown, author of Life Against Death. Not a trained psychologist but an English professor, he belongs to a group of academics who have been described as "professional amateur psychologists." Brown's joyful acceptance of uninhibited love and play as the right way of life seems to out-Freud Freud, who thought repression was a necessary price to pay for the fruits of civilization...

Author: /time Magazine | Title: Essay: POP-PSYCH, or, Doc, I'm Fed Up with These Boring Figures | 10/7/1966 | See Source »

...Freud predicted sourly that the only use the U.S. would have for his theories would be to make advertising more effective. Certainly a major achievement of pop-psych is the art known as "consumer motivation," whose leading exponent, Ernest Dichter, keeps pouring out fresh insights in a monthly newsletter. Dichter perceives qualities in objects and situations that nobody, except possibly a mad metaphysician, has seen before. He proclaims that lamb is less popular than beef because it is associated with "gentle innocence"; that rice is a favorite "feminine food" because in the cooking "it expands and swells." Dichter also asserts...

Author: /time Magazine | Title: Essay: POP-PSYCH, or, Doc, I'm Fed Up with These Boring Figures | 10/7/1966 | See Source »

Group therapy is in the tradition of American psychiatry, which has stressed the positive values in the individual's interaction with society-often in contrast with Founder Freud's profoundly pessimistic view that society demands repression as the price of its cultural fruits and that repression produces a basic human neurosis for which there is no cure. Psychoanalysis, he once said, could only relieve a patient of his misery, leaving him with the ordinary unhappiness that is common to mankind...

Author: /time Magazine | Title: Essay: POP-PSYCH, or, Doc, I'm Fed Up with These Boring Figures | 10/7/1966 | See Source »

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