Word: friberg
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Dates: during 1990-1999
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During their first year, Friberg explains,"Alethea and I were both frequent customers ofLuscious Licks, to say the least. Then Aletheaspent the summer working in New York anddiscovered Tasti D-Lite, which has half thecalories of frozen yogurt and she liked it a lotbetter...
They have 44 raw flavors, Friberg says, andlists 83 when including the possible blends. But,she mutters quietly, with the glint to the appliedmath concentrator in her eye, "There is thepossibility of 44 choose...
...Just bringing in my statistics," says Friberg...
Black and Friberg are never satisfied withmaintaining the status quo in their Tasti D-Litestand. They are constantly makingimprovements--ordering new toppings, buying largersigns, even making t-shirts...
...they come, undaunted even by snow andsleet. In the winter, at least 50 percent of thebusiness is regular customers, says Friberg...