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Gucci by Gucci Pour Homme (above) is creative director Frida Giannini's first foray into men's fragrance for the Italian luxury-goods house. She erred on the side of classic?looking to the brand's rich heritage for inspiration and incorporating a decorative horse bit and the signature of company founder Guccio Gucci on the bottle. The scent is a woody citrus blend, combining unexpected notes like violet, black pepper and amber...

Author: /time Magazine | Title: Gucci by Gucci Pour Homme | 10/6/2008 | See Source »

Regime changes in fashion have a few things in common with presidential campaigns: both feature bitter rivalries, professional jealousy and personal attacks, and both involve a lot of money. That's why it's been particularly hard for designer Frida Giannini, 35, to win the vote of her fashion constituents for the three years that she has been overseeing the creative direction of Gucci, the $3.1 billion (2.1 billion euro) apparel, fragrance and accessories juggernaut. Compared with her predecessor, the fashion rock star Tom Ford, Giannini cuts a low profile, and critics have called her runway shows everything from "hard...

Author: /time Magazine | Title: Lady of the House | 1/31/2008 | See Source »

...away from Ford's overt sexuality. Since then, some retailers felt the clothing lacked luster. "It's never an easy thing, following a strong designer at a brand that has a strong identity," says Ann Stordahl, executive vice president of women's apparel at Neiman Marcus. "But I think Frida has worked to add a feminine aspect to the Gucci brand. She's had a lot of emphasis on color and print. We've actually been a little surprised that the customer has responded...

Author: /time Magazine | Title: Lady of the House | 1/31/2008 | See Source »

...FRIDA KAHLO...

Author: /time Magazine | Title: Love Lines | 1/17/2008 | See Source »

...designers did their best to give coats a grand, new twist, whether they were supersized shearlings like the one that opened Dolce & Gabbana's rock 'n' roll-inspired show or the exotic, Tibetan-inspired poncho shearling and paisley embroidered coats at Alexander McQueen's Mongolian-meets-Mayan show. Meanwhile, Frida Gianinni took the Gucci man on an exotic trip to post-revolutionary Russia, returning with some pretty extravagant greatcoats festooned with Cossack-inspired embroideries and fur-and-velvet trim. Even the traditional pea coat and overcoat were revamped in supersized proportions at houses like Bottega Veneta and Ferragamo. Bottega Veneta...

Author: /time Magazine | Title: In Milan, the Coat Goes Haute | 1/16/2008 | See Source »

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