Word: friede
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Greasy Imperialism As a diabetes nurse-educator, I am gravely concerned about Yum Brands' impact on global health [Jan. 28]. On a recent tour of hospitals in China with a delegation from the American Association of Diabetes Educators, I saw the detrimental results of fast food's rise in overseas...
"Unfortunately, the utensils are not as hard as they need to be," he said over lunch at KFC, where the cholesterol-soaked skin of his fried chicken was overwhelming his plastic knife and fork.
Pizza and fried chicken are tasty treats, but they're not staples in China like, say, noodles and dumplings--and that's where Yum thinks it can really score. And if a Yank selling egg rolls to the Chinese seems a bit quixotic, then Novak, 55, is the right man...
Yum's next "glocalization" trick: exporting Taco Bell, its top brand in the U.S., to Mexico. In late October, a Taco Bell headed for the border and to a Mexican suburb, its grand opening attended by government officials and hordes of press. Diners flocked to the restaurant, located in a...
What does appear sustainable is the world's appetite for Yum's fast food. Not everybody thinks that's a good thing. After all, this is the company whose top-selling new product is the KFC Famous Bowl: breaded, fried chicken strips, corn, cheese, gravy and mashed potatoes--a 710...