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China has often seemed a land of dashed dreams for foreign companies eager to sell to 1.3 billion mainland consumers. But for KFC, this frontier has proved unexpectedly bountiful. Colonel Sanders, the goateed (and quite dead) Southern gentleman who is KFC's founder and marketing icon, rules the country's...

Author: /time Magazine | Title: Colonel Sanders' March on China | 11/17/2003 | See Source »

The People's Republic is proving to be the perfect antidote for sluggish growth in the company's principal American market, where the fast-food business is as saturated as deep-fryer fat. Yum has 5,500 KFC outlets in the U.S., and through most of 2003 those outlets that...

Author: /time Magazine | Title: Colonel Sanders' March on China | 11/17/2003 | See Source »

At the same time, KFC had something other than the novelty factor going for it?the main item on the menu was familiar to Chinese. "You don't have to be a genius to sell chicken in China," says Jim Bryant, who brought Subway sandwich shops to China. But Novak...

Author: /time Magazine | Title: Colonel Sanders' March on China | 11/17/2003 | See Source »

The latter two are fantastic—light, nourishing, and fresh. The bread patties are delicious for about four bites, and then quickly become too heavy, to the point where I can feel the grease oozing down my throat. I would advise avoiding anything deep-fried unless McDonald�...

Author: By Brian M. Goldsmith, CONTRIBUTING WRITER | Title: Into Central Square | 11/13/2003 | See Source »

But back to the all-important subject of what I ordered: chhasha curry was an interesting test because Tibetan cuisine is as much Indian as it is Chinese—and Rangzen’s passed with flying colors. The chicken was tender and peppery, with just enough cumin, and...

Author: By Brian M. Goldsmith, CONTRIBUTING WRITER | Title: Into Central Square | 11/13/2003 | See Source »

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