Word: frieding
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With its Chinese lettering and unremarkable name, the fast-food outlet in a Shanghai shopping mall looks like many others selling local fare. East Dawning is crowded with customers on this winter evening, and they're sampling a menu that includes pork fried rice, marinated egg and plum juice. Stanley...
Pizza and fried chicken are tasty treats, but they're not staples in China like, say, noodles and dumplings--and that's where Yum thinks it can really score. And if a Yank selling egg rolls to the Chinese seems a bit quixotic, then Novak, 55, is the right man...
Yum's next "glocalization" trick: exporting Taco Bell, its top brand in the U.S., to Mexico. In late October, a Taco Bell headed for the border and to a Mexican suburb, its grand opening attended by government officials and hordes of press. Diners flocked to the restaurant, located in a...
What does appear sustainable is the world's appetite for Yum's fast food. Not everybody thinks that's a good thing. After all, this is the company whose top-selling new product is the KFC Famous Bowl: breaded, fried chicken strips, corn, cheese, gravy and mashed potatoes--a 710...
And Washington is clearly moving to expedite the discussion. Even as Klich was returning from Washington on Wednesday, U.S. Assistant Secretary of State Dan Fried was in Warsaw to discuss the missile shield with government officials. And in the Czech Republic, Pentagon missile-defense chief Lt. Gen. Henry Obering was...