Word: friedman
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Dates: during 1990-1999
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...Deco cool of Rockefeller Center; ABC's, the neon bustle of Times Square; CBS's, the fairy-tale vista of Central Park and the Plaza Hotel. "The idea of doing Christmas in New York City in the millennium year" from the site, gushes Early Show senior executive producer Steve Friedman, "is amazing." Meanwhile, GMA executive producer Shelley Ross praises her show's Broadway perch as "the crossroads of the world...
...York City, the family-friendly Big Candy Apple--imagine Charles Gibson and Diane Sawyer as hosts of GMA from Times Square's porno paradise of a few years ago--and despite its already jammed sidewalks, the city has welcomed the cameras (the networks provide security to help control crowds). Friedman, who conceived Today's studio when he was its executive producer, even gives the show partial credit for the city's image turnaround, and his successor, Jeff Zucker, calls it "probably the best daily advertisement for the city." But now that imitators are jumping in, NBC of course downplays...
...next e-commerce wave is hurtling down on the Web. It's called the e-market; it's coming soon to an industrial-era sector near you, and Ma may turn out to be its avatar. "Moses' intellect operates on a plane well above mere mortals'," says Joel Friedman, a managing partner at Andersen Consulting, which last month agreed to develop and sell e-market software and services with BizBots. "And we think he might have built a better mousetrap...
...Kicking in additional millions for promotional tie-ins are half a dozen companies, ranging from Virgin Atlantic airlines to Heineken beer. Next spring there will be a prime-time HBO cartoon series. "We want this to be around for the next 10 to 20 years, ad infinitum," says Bob Friedman, the marketing co-chairman of New Line Cinema (which is owned by TIME's corporate parent, Time Warner). As James Bond might say, that's a pretty Moneypenny...
...Although the success of the season leaves the program with much to look forward to, the team will also suffer irreplaceable losses with the graduation of DeNunzio and Friedman. The two were in Weiss' first class and have been the key to the team's transformation...