Word: friendingã
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...Freshman hopefuls also made use of Facebook to rally supporters. They created campaign groups and events, and some candidates even took a more personal approach by “friending?? every freshman in their respective constituencies. Some overzealous candidates didn’t even wait to arrive on campus, launching their online campaign in early August. As students try and make an informed choice for UC president, we can be thankful that approaches to the Presidential campaigns has been more sophisticated. This lazy brand of hyperactive self-promotion—the kind displayed by some freshman UC candidates...
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