Word: friendly
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Dates: during 1950-1959
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...personal ingenuity." Adds another commercial producer: "One time Bing will do it for nothing; another time he wouldn't do it for all the dough in the world." One of the lures is simple friendship: John Wayne agreed to the Gillette spiel because his longtime friend Dick Powell, a co-owner of Four Star, had promised Gillette some big names if it gave him the contract to film its commercials...
Other stars have leaped onto the bandwagon for more mundane reasons. Why does Rock Hudson, the nation's No. 1 box-office draw, plug safety razors? Says a friend: "Naturally, because he can use the dough." Fred MacMurray and Wife June Haver lent their faces to American Gas for a $6,000 kitchen, plus air conditioning for their ranch. Claims one bubbly member of Ad Row: "We can give very high-style publicity. Now we are selecting stars, not soliciting them...
...After graduating cum laude (history and government) in 1942, Susskind served a tour in the Navy before he began running in earnest. Work as a movie pressagent, then as an actors' agent, taught him his stride. But he began to move out in front when he joined his friend Alfred,Levy, also an actors' agent, formed Talent Associates and began to package television shows...
...lady that's known as Frenchy (Dolores Gray) sashaying forward in a red-sequined gown to treat some of her plug-ugly admirers to a song. Within minutes she shoots the hat off one heckler, wraps a whipstalk around the skull of another. Then her saloonkeeper boy friend (Scott Brady) proceeds to give the sheriff an incurable case of lead poisoning. It is obviously high time for law and order to come to the town of Bottleneck. And it does, with no-gun Deputy Tom Destry (Andy Griffith) fresh out of law school and full of wide open spaces...
...That Garden, he found himself at a writer's disadvantage. The setting was the upper reaches of Amazonia, but Lacour had never been there. So he left his home near Paris and spent three months in Brazil; including ten days on the Amazon-though quite comfortably on a friend's yacht. When his novel was published, one French critic flatly hailed it as "one of the masterworks of his generation." It is not that, but it is still one of the grimmest stories in some time of man's greed, his search for love, and his search...