Word: friendsters
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Applicants to SquareJobs must first become members of TheSquare.com, a competitor of thefacebook.com and Friendster with membership limited to the 40 elite schools...
Welcome to the networking website aSmallWorld--if, that is, you're the right sort of person. The six-month-old site connects style-conscious professionals so that they can share jet-setting tips and fine-dining picks. But unlike other cybercommunities like Friendster, you must be invited to aSmallWorld by a member to gain access. Once you're in, four more members have to "connect" to you before you can ask like-minded friends to join. You connect when you click on a name and the person "accepts...
There’s been far too much fuss about faces lately. The craggy, Neanderthal-esque Winklevoss twins, co-founders of the college-geared Friendster knockoff ConnectU with their business partner Divya Narendra, are pitted against the (pleasant-looking) Mark Zuckerberg, whose own face hauntingly graces thefacebook.com’s Matrix-esque top banner bar. The Winklevoss twins have been featured in New York Magazine, modeling $700 blazers. Zuckerberg’s face has been featured on hundreds of thousands of internet browsers, modeling a cheap collared shirt. Still, if ConnectU’s recent lawsuit against thefacebook...
...Shame on Zuckerberg for taking their grand plans and making them happen first. Setting aside the legal questions of whether Zuckerberg fulfilled his vague quasi-contractual duties, what the plaintiffs are forgetting by starting this tiff is that neither ConnectU nor thefacebook are new ideas. Poking aside, both are Friendster knockoffs made unique by their exclusivity and a few, college-centric features. (And Friendster itself was an imitation of other sites before it.) Though thefacebook and ConnectU boast improvements like multiple profiles and the ability to display class schedules to facilitate study group formation, the bottom line is that neither...
Such identity protection is the cornerstone of public networks like LinkedIn, which operates much as Friendster does; most people join by invitation, in turn inviting their friends (and so on). The personal information of everyone but your direct contact remains hidden. Todd Defren of SHIFT Communications, a p.r. firm, has used this social pyramid to close $200,000 worth of new business. Instead of the usual 3% response rate he gets from direct-marketing calls, Defren has elicited a beefy 50% rate courtesy of LinkedIn's referenced referrals. But Defren is careful not to ask for too many favors...