Word: friesen
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...given their videos on MTV. One popular band, Journey, last year opted not to produce a video to go with its new album. But when sales lagged, the group released one belatedly, and business promptly picked up. "There's no doubt that its impact has leveled off," says Gil Friesen, president of A&M Records. "But if MTV weren't to survive, someone else would come along and reinvent...
...sulking in competitive corporate quarters, however. Says David Lieberman, whose Lieberman Enterprises stocks more than 2,000 record outlets: "The best thing for a record company is to have a hit. The second best thing for a record company is for somebody else to have a hit." Comments Gil Friesen, president of A&M: "The whole industry has a stake in this success." The fallout from Thriller has given the business its best year since the heady days of 1978, when it had an estimated total domestic revenue of $4.1 billion...
...space case could see that at this tender point in their gestation, videos are a hyper hybrid of commercials, cartoons, concerts and selected short subjects. Record executives look for the high road but follow the hard line. "Rock video is terrific," says Gil Friesen, president of A & M Records, "but it is the music itself that creates the excitement, whether the music goes out over MTV or radio. Music is the ultimate power." John Kalodner of Geffen Records agrees: "Rock video isn't the art form. Rock video markets the art form...
...interest. Every major record label now has its own in-house video department. Video budgets are getting to be as hotly negotiated as salary increases whenever a performer's contract comes up for renewal. "A video indicates to an artist a level of acceptance and prestige," says Gil Friesen. Says Len Epand, general manager of Polygram Records' video division: "Videos are collectible and deserve to be purchasable. Right now music video is paid for with marketing funds. I'd like to see video financed through sales of the clips themselves...
...standards the summer is a knockout. After four years of slumping sales and stagnating sounds, the pop music industry is once again experiencing a welcome artistic and financial bonanza, one that is making this rock 'n' roll's headiest season of the decade. Says Gil Friesen, president of A&M Records: "People are buying so many albums by new artists, it adds up to a new passion...