Word: fright
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Dates: during 1940-1949
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...most terrible of human forces-fright-was abroad in Britain. The people were frightened, as Dunkirk, blitz and buzzbombs had never frightened them...
Rand's book begins with a belligerent introduction by a topflight fellow-designer, E. McKnight Kauffer, who thinks advertising art in the U.S. is "of the poorest quality" but makes an excep tion for Rand. The trouble with advertising art, Kauffer says, is "fright and [the] over-organized departments" of huckster-dom: "This in-between world of research, rationalization and sales talk no doubt gives the client faith and courage-but it generally kills the designer's value. . . . Fear, sex, maternity, snobbism, such are the themes of 90% of advertising that daily haunt our eyes. Hitting below...
...Concerto In E Flat Major for two pianos and orchestra (Vitya Vronsky and Victor Babin with the Robin Hood Dell Orchestra, Dimitri Mitropoulos conducting; Columbia, 6 sides). Mozart composed this bright piece for his two-piano concerts with Josepha Aurnhammer (of whom he wrote: "The young lady is a fright but plays enchantingly"). Performance: excellent...
...fright; He cursed him in eating, he cursed...
...Fright can cause hair to turn white overnight ("it never seems to turn white over...