Word: frilled
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Dates: during 1960-1969
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There is a pleasant conspiracy aloft these days, namely that although the air lines fly basically the same planes with the same equipment in the same time over the same routes, each airline is somehow distinctly and deliciously different. The sky's the limit for any frill or frippery, from gourmet menus to miniskirted hostesses, that will make the passenger exclaim, "Vive la difference...
...program will suffer cutbacks in favor of any spending for the B-2707. Seeking a $200 million supplemental appropriation for SST design work last August, the White House anticipated routine approval. Instead, Wisconsin's William Proxmire led an attack on the project, damned it as "a jet-set frill," finally wound up on the short end of a vote more narrow than anyone expected. Voting with Proxmire, among others, were both Robert and Teddy Kennedy-despite the fact that their brother had been the one who put the U.S. into the SST race in the first place...
...stands at $4.5 billion, and a few cost-conscious Congressmen insist that the U.S., rather than pay that price, ought to withdraw entirely from the SST race. Asks Wisconsin's Demo cratic Senator William Proxmire: "Is this the time to spend federal money on this jet-set frill...
...sale coat at $20 now wants a $50 coat," says Winston-Salem, N.C., Store Manager Fred Moser. President Edwin K. Hoffman of Cleveland's Higbee Co. finds that he is dealing with "a more sophisticated public. They know what they want, and they want the best." The frill kick embarrassed the usually knowledgeable marketing experts at Chevrolet this fall. They recommended dropping two extra-cost sports models from the Chevy II line; but the customers kept demanding the extras, and they had to be slipped back quickly into the lineup. Quality and luxury were in demand in homebuilding...
Religious anti-intellectualism spilled over into education. The self-made man and the dirt farmer alike were suspicious of knowledge that could not be put to immediate practical advantage. They considered higher education a frill. Unlike their counterparts in Europe, American men deserted teaching in droves for occupations that were considered more manly...