Word: frisch
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Dates: during 1960-1969
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Besides FTC, a grand jury in St. Louis was also investigating Murray selling practices, turned up an instructive lesson in how much a "free course in dancing" can eventually cost. Mrs. Emma Frisch, a 60-year-old widow and part-time employee in a hat factory, testified that last year an Arthur Murray studio called her and told her she had won a free dance analysis...
...mortgages on her home to buy the $9,000 gold medal course and then the $12,000 lifetime executive course. By mid-July she had paid out over $25,000, had a nervous breakdown from worry over paying the rest. What sales technique had been used on Mrs. Frisch? Just sheer flattery. Admitted her instructor: "She idolized flattery." In the past, when similar complaints have popped up, Arthur Murray has neatly danced aside, pointing to a clause in his licensing agreements which makes each of the 450 studios a separate entity for legal liability purposes. But this time...