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Among scientific apiarists. Austrian-born Dr. Karl von Frisch of the University of Munich is widely icgarded as the know-all of the bee-alls. More than 20 years ago. Von Frisch discovered that bees communicate in a highly complex code by dancing on the honeycomb. A decade...

Author: /time Magazine | Title: Science: Honeyed Words | 3/24/1961 | See Source »

Still active at 74, Von Frisch has now reported his latest discovery: subspecies of the honeybee (Apis mellifera) have a language, or dialect, all their own that cannot be understood by or taught to other subspecies. Explaining his findings before the Austrian Academy of Science...

Author: /time Magazine | Title: Science: Honeyed Words | 3/24/1961 | See Source »

Besides FTC, a grand jury in St. Louis was also investigating Murray selling practices, turned up an instructive lesson in how much a "free course in dancing" can eventually cost. Mrs. Emma Frisch, a 60-year-old widow and part-time employee in a hat factory, testified that last year an Arthur Murray studio called her and told her she had won a free dance analysis...

Author: /time Magazine | Title: MODERN LIVING: Watch Your Step | 4/11/1960 | See Source »

...mortgages on her home to buy the $9,000 gold medal course and then the $12,000 lifetime executive course. By mid-July she had paid out over $25,000, had a nervous breakdown from worry over paying the rest. What sales technique had been used on Mrs. Frisch? Just sheer flattery. Admitted her instructor: "She idolized flattery." In the past, when similar complaints have popped up, Arthur Murray has neatly danced aside, pointing to a clause in his licensing agreements which makes each of the 450 studios a separate entity for legal liability purposes. But this time...

Author: /time Magazine | Title: MODERN LIVING: Watch Your Step | 4/11/1960 | See Source »

More than 20 years ago, Austrian-born Dr. Karl von Frisch discovered that bees communicate by dancing on the honeycomb. Last week his pupil, Dr. Wolfgang Steche, 38, of Bonn's Institute for Bee Science, explained that he had learned to speak a little of the bees' language...

Author: /time Magazine | Title: Science: How to Talk to a Bee | 2/9/1959 | See Source »

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