Word: frisco
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Dates: during 1960-1969
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Stacked three-deep on new split-level flatcars, some 2,000 new Ford and Chrysler cars swept south from St. Louis last week on the rails of the St. Louis-San Francisco railroad. The shiny cargo represented the largest weekly auto shipments the Frisco had ever carried. It also signaled a comeback of U.S. railroads in the competition for automobile freight transport, which a few years ago seemed won by the trucking industry...
...came on fast in the postwar period, by 1958 had taken all but 10% of auto freight away from the railroads. They could compete on rates but not on speed and service with the big trucks because of time lost loading and unloading cars into special automobile boxcars. The Frisco was particularly hard hit. Despite three big auto assembly plants near St. Louis, the Frisco carried only 9,772 cars in all of 1958, a minuscule 0.56% of its total freight revenue...
...Frisco Vice President Jack E. Gilliland, the line's Texas-born, methodical traffic manager, decided to try "piggyback," i.e., loading auto truck trailers directly onto flatcars (minus the cab). It found piggyback trains could beat the truck time from St. Louis to Dallas by as much as eight hours, plant to dealer-at a price per car of only $73.90 v., $97.35 by truck. In the first half of this year, the Frisco's auto shipments rose to nearly 50,000 cars, accounting for 4.4% of the railroad's total freight revenue...
...most consistently popular jazz in the U.S. is played neither by the young men with beards nor by the aging heroes of early jazz mythology. Instead, it is pumped and pounded out by Dixieland outfits-Turk Murphy's Band, the Salt City Six, Bob Scobey's Frisco Band-which draw nostalgic fans to hear new crackling arrangements of old fancies. Last week the Dukes of Dixieland, slickest and most successful of latter-day Dixieland groups, were shaking the walls and the waiters at Manhattan's Roundtable...