Word: frito
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Dates: during 1980-1989
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...good feeling ended in the '50s when, ironically, Hollywood got a liberal conscience and concentrated on making amends to blacks. Hispanic roles became rare, and even those tended toward gang lords and victims. Mexican-born Anthony Quinn went abroad to graduate from Frito Bandito roles to stardom in La Strada and Zorba the Greek. The signal film was West Side Story. It said Latins were no longer domesticated birds of colorful plumage; now they were a social problem, a political cause set to barrio rhythms. What kind of guarantee was that for box-office gold...
Though P&G apparently has a large lead in the race to market a fat substitute in the U.S., scientists for several rival companies are working on similar substances. Among the possible competitors: the Frito-Lay division of PepsiCo (maker of Lay's potato chips and Fritos corn chips), CPC International (Mazola corn oil and Hellmann's mayonnaise) and the Lever Brothers subsidiary of Unilever (Imperial margarine and Mrs. Butterworth's syrup and pancake mixes...
...same with chips." Though they profess an interest in foods that are low in salt and calories, Americans last year spent an estimated $3.3 billion dollars (an increase of 75% since 1980) on deep- fried chips, generally strewn with salt. The market is dominated by Pepsico's Frito-Lay, Borden's Wise and Procter & Gamble's Pringle's, but around the country the real aficionados prize the local brands...
...capitalize on the homemade appeal, the major producers have developed spin-off brands. Frito-Lay is doing research on a kettle-cooked chip. Wise now offers New York Deli chips along the Eastern Seaboard and as far west as Dallas, packed in a passionate purple bag that bears no hint of Borden or Wise. With New York Deli, Wise is mining the regional pride and expectations New Yorkers have about deli products being made to order, according to Vice President Chris Abernathy. This is accomplished by using Wise fryers at different temperatures and for different periods of time. The result...
...strikes its highest marks with its hilarious observations of how players in the bullpen wile away many hours waiting to be called in on relief. This activity ranges from scoping girls and playing baseball trivia games to performing practical jokes and rough-housing. Among the funniest moments is when Frito calls Dave Winfield on the bullpen phone and pretends to be a police officer calling about a statuatory rape case involving the Yankee star...