Word: frito
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Dates: during 2000-2009
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Trying to combine the health benefits people want with the familiar tastes they crave, Frito-Lay has launched a line of natural snacks, including such favorites as Tostitos, Cheetos and Ruffles. The products are made with natural ingredients, and three are certified organic. But are they really better for you? And more important, do they taste good...
...grocery chains, Gigante initially stocked the shelves of its U.S. stores with goods supplied by a wholesaling company that dealt with food manufacturers. Since then, growth has allowed for bigger orders at lower prices negotiated directly with manufacturers. (One hiccup along the way: Frias says when Gigante negotiated with Frito-Lay, uninformed local staff members at the giant snackmaker initially asked him for a personal guarantee that he would cover any outstanding payments--something typically asked only of the proprietors of family-owned shops...
...vegetable-protein, part-beef "burgers" in foil marked CHEESEBURGER, sales tripled. Even some of the fast-food chains are getting in on the act. Kids who order Little Caesars from their school cafeteria are now buying a slimmed-down slice with part-skim mozzarella and fewer rounds of pepperoni. Frito-Lay this fall began delivering Baked Doritos to schools, and in January it will launch Cheetos Reduced Fat snacks, which contain 50% less fat and were developed especially for schools...
Meanwhile, the food industry's giants are expanding their organic efforts. Heinz plans to launch a premium-priced organic ketchup later this summer, and PepsiCo's Frito-Lay division is test marketing natural and organic versions of its snacks. The multinationals have also been snapping up small organic- and natural-foods firms, retooling their offerings and bringing more marketing and distribution savvy to the mix. Since Heinz bought a 19.5% stake in the Hain Celestial Group--a conglomerate that includes Celestial Seasonings teas and Earth's Best organic baby food--the ketchup king has pushed Hain products into...
...Nicole J. McDermott ’02 has been spending all her money on marijuana, Vicodin and Frito-Lay’s “salsa con queso.” Her parents, noticing that she’s been making increasingly large withdrawals from their bank account each month, finally questioned her this week: “What in the world have you been spending all this money on? Alcohol?” Thinking quickly, McDermott confirmed their worst suspicions, which were “way less sketchy than the painkiller and cheese-dip reality...