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Word: frito (lookup in dictionary) (lookup stats)
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...stake is a $900 million industry, mostly made up of small companies that market their products locally. Institute members are obviously afraid that the new dehydrated potato snacks could nibble into potato-chip markets and drive some of the small chip companies out of business. Dallas-based Frito-Lay, which claims to be the biggest chip maker in the U.S. and uses Comic Buddy Hackett to munch chips on TV commercials, sides with the institute. But Frito-Lay is hedging its bet by test-marketing Munchos, a potato snack that it carefully labels "potato crisps." Francis X. Rice, president...

Author: /time Magazine | Title: Marketing: The Potato-Chip War | 10/17/1969 | See Source »

...Sack, movie houses became more addictive than Frito's. In 1952, Sack found himself again in another project. This time he was to re-open the defunct Beacon Hill. Days before his first Boston opening, the other investors pulled out. Sack hung on and ended up in the black. The pattern became a familiar one. Choose an unsuccessful or closed theatre, buy it, refurbish it, re-open it. With standardized procedures and good publicity, Ben Sack began to make good...

Author: By Gregg J. Kilday, | Title: Has Success Spoiled Ben Sack? | 4/29/1968 | See Source »

...calls him "a fink." When Zeus offers Lahr his wife, Bert busses her and then bellows his trademarked "annng-anng-anng." When Lahr stumbles over the pronunciation of "Agamemnon," he quips, "That's Greek to me." At one point, he even digresses into a rendition of his famous Frito-Lay TV commercial. Offering a pickle to the god Heracles, Lahr smirks: "I'll bet you can't eat just...

Author: /time Magazine | Title: The Stage: Grandeur in the Grandstand | 7/8/1966 | See Source »

Last week the two companies that have fattened on the American craving for fizz and chips decided to nibble on that $4.5 billion market together. Unless stockholders or the Justice Department disapprove, Pepsi will swap $213 million worth of its shares for all of Frito-Lay. Herman Lay will be chairman, and President Kendall the chief executive of a new company to be called Pepsi...

Author: /time Magazine | Title: Mergers: Fizz & Chips | 3/5/1965 | See Source »

...hours a day." The boss puts in his time in a Park Avenue sanctum that is littered with papers and empty Pepsi bottles. On a golden telephone, he often contacts Pepsi's 525 U.S. bottlers, all of whom he knows by their first names. If the Frito-Lay deal goes through, Kendall will be making many overseas calls. While Pepsi is sold in 107 foreign countries, Frito-Lay now sells in only three-an imbalance Kendall expects to correct...

Author: /time Magazine | Title: Mergers: Fizz & Chips | 3/5/1965 | See Source »

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