Word: frito
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PepsiCo, whose Frito-Lay snack foods represent 62% of its North American business, in September 2002 became one of the first food processors to cut trans fats, starting with its Doritos, Tostitos and Cheetos lines. The company says the conversion, which involved modifying 187 production lines and required 250 analytical tests of the reformulated snacks, trimmed $22 million from its bottom line in 2003. Taking the trans fats out of a product without affecting taste is often far more complex and costly than developing a new one from scratch. That's partly why Kraft had to be pushed to speed...
...Combs would stand out in any food fight, but the School Nutrition Association hails her as a pioneer for her groundbreaking junk-food ban, which takes on suppliers such as Coca-Cola and Frito-Lay that count on selling to schools to establish brand loyalty in kids. Like a growing number of youngsters in the U.S., kids in Texas have been getting fatter. Over a third of all school-age children in the state are overweight or obese, far worse than the national rate of 10% to 15%. By 2040, the costs of treating those kids when they become obese...
...have even embraced new rules that set a weekly limit on the amount of fat and sugar in the meals. Food-service provider Aramark, for instance, offers popular dishes like penne Alfredo made with less fat. Pizza Hut has reconfigured its school pizza to meet the new fat requirements. Frito-Lay brought in baked chips rather than fried ones and cut portion sizes. Coca-Cola, Pepsi and Nestlé hustled in healthier new offerings...
Some 70 miles up the East Coast in New Haven, Conn., psychologist Kelly Brownell pulls out a full-page advertisement he has torn from the Wall Street Journal and marvels over the message. The ad displays a new snack-food product from Frito-Lay called Munchies Kids Mix, packaged, once again, in that child-friendly chartreuse hue. It reads, "Mom and Dad, you'll feel great about offering it to your kids because Munchies Kids Mix is a good source of 8 essential vitamins and minerals, has 0 grams trans fat and meets nutritional guidelines established by [Texas fitness expert...
Some fast-food enterprises, including McDonald's, have cut portion sizes in a nod to obesity concerns. Frito-Lay and others have reduced the trans fats that have been linked to heart disease. Coca-Cola is promoting exercise. But no company on the belt-busting end of the food business has taken the fat fight more seriously than Beall's Ruby Tuesday. In his latest assault, Beall in April became the first chain restaurateur to print nutrition facts on the menu plainly, and perhaps painfully, between an item's description and its price. Classic, slow-cooked "hang off the plate...