Word: fritos
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Dates: during 1960-1969
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...frivolous enough to spend a buck on anything that bears the Lampoon's moniker must have already been foolish enough to read through all of J.R.R. Tolkein's The Lord of the Rings trilogy. So. it is only fitting and just, that Bored tells the mythopoetic fable of one Frito Bugger, an odious little Boggie. who accompanies the wizardly Goodgulf on a haphazard junket across Lower Middle Earth. Their mission: to dispose of an evil Ring by tossing it into the Zaza Pitts of Fordor before being captured by the nasty nares. With self-consciously clever digressions on drugs, violence...
...stake is a $900 million industry, mostly made up of small companies that market their products locally. Institute members are obviously afraid that the new dehydrated potato snacks could nibble into potato-chip markets and drive some of the small chip companies out of business. Dallas-based Frito-Lay, which claims to be the biggest chip maker in the U.S. and uses Comic Buddy Hackett to munch chips on TV commercials, sides with the institute. But Frito-Lay is hedging its bet by test-marketing Munchos, a potato snack that it carefully labels "potato crisps." Francis X. Rice, president...
...Sack, movie houses became more addictive than Frito's. In 1952, Sack found himself again in another project. This time he was to re-open the defunct Beacon Hill. Days before his first Boston opening, the other investors pulled out. Sack hung on and ended up in the black. The pattern became a familiar one. Choose an unsuccessful or closed theatre, buy it, refurbish it, re-open it. With standardized procedures and good publicity, Ben Sack began to make good...
...calls him "a fink." When Zeus offers Lahr his wife, Bert busses her and then bellows his trademarked "annng-anng-anng." When Lahr stumbles over the pronunciation of "Agamemnon," he quips, "That's Greek to me." At one point, he even digresses into a rendition of his famous Frito-Lay TV commercial. Offering a pickle to the god Heracles, Lahr smirks: "I'll bet you can't eat just...
...hours a day." The boss puts in his time in a Park Avenue sanctum that is littered with papers and empty Pepsi bottles. On a golden telephone, he often contacts Pepsi's 525 U.S. bottlers, all of whom he knows by their first names. If the Frito-Lay deal goes through, Kendall will be making many overseas calls. While Pepsi is sold in 107 foreign countries, Frito-Lay now sells in only three-an imbalance Kendall expects to correct...