Word: fritos
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Dates: during 1990-1999
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...really be bad to be so good? Consider the case of Frito-Lay, which has long been America's king of salty snacks. In recent years the PepsiCo subsidiary, whose bite-size best sellers range from Lay's Potato Chips to Rold Gold Pretzels, has crunched more than one rival that got hungry for its business. Since the late 1980s, Frito-Lay, with $5.5 billion in sales last year, has boosted its industry market share from 38% to a towering...
...despite--or because of--this stellar performance, Washington suspects that something must be rancid at Frito-Lay. In a move that caught even antitrust experts by surprise, the Justice Department confirmed last week that it has begun a probe of the salty-snacks industry; insiders say it is focusing on Frito-Lay. The action was all the more unexpected because other companies have amassed even larger shares of their respective markets without government eyebrows being raised (see chart). But Justice is said to be looking hard at Frito-Lay's use of shelf allowances, a common retailing practice in which...
...proprietor of the Gossville General Store, situated just off United States Highway 202. A native of Nova Scotia, Nickerson moved his wife and two children to Epsom from Gloucester seven years ago. His son will soon graduate high school and hopes to attend Bentley College in Waltham. The Frito-Lay man, accompanied by his two daughters, walks through the door and past the sign in the window listing the fees for various hunting permits. As the guardian of the potato chip aisle attends to his business, Nickerson writes up the transaction without the assistance of a computer billing package...
...Frito-Lay Inc., which announced the tele-coup today, says the pitchsters' fees will go to charity, but they'll be guaranteed a "lifetime supply" of Doritos...
First came protests against Joe Camel, a raffish advertising character that has attracted teenagers to Camel cigarettes. Now furious grownups are opening new fronts in the wars for dollars and youthful minds. Incensed by plans for a Fox network cartoon series that would star Chester Cheetah, a pitchman for Frito-Lay's Chee-tos snacks, Action for Children's Television and six other groups last week asked the FCC to bar the program. While Fox said it will not show spots for Chee-tos during the series, ACT said the program itself would amount to a commercial and would violate...