Word: fritos
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...really be bad to be so good? Consider the case of Frito-Lay, which has long been America's king of salty snacks. In recent years the PepsiCo subsidiary, whose bite-size best sellers range from Lay's Potato Chips to Rold Gold Pretzels, has crunched more than one rival that got hungry for its business. Since the late 1980s, Frito-Lay, with $5.5 billion in sales last year, has boosted its industry market share from 38% to a towering...
...despite--or because of--this stellar performance, Washington suspects that something must be rancid at Frito-Lay. In a move that caught even antitrust experts by surprise, the Justice Department confirmed last week that it has begun a probe of the salty-snacks industry; insiders say it is focusing on Frito-Lay. The action was all the more unexpected because other companies have amassed even larger shares of their respective markets without government eyebrows being raised (see chart). But Justice is said to be looking hard at Frito-Lay's use of shelf allowances, a common retailing practice in which...
Certainly, over the past six years, Frito-Lay has beaten the daylights out of big companies and small through a combination of restructuring, new products and lower prices. "That's exactly what a competitor is supposed to do, get more efficient and gain market share; and that's what they did," says August Busch III, president and chairman of Anheuser-Busch Cos. Busch should know, having lost somewhere north of $500 million trying to make Anheuser's Eagle Snacks division a power chip. In February, Eagle gave up; it recently sold four plants to Frito-Lay. A-B launched Eagle...
...proprietor of the Gossville General Store, situated just off United States Highway 202. A native of Nova Scotia, Nickerson moved his wife and two children to Epsom from Gloucester seven years ago. His son will soon graduate high school and hopes to attend Bentley College in Waltham. The Frito-Lay man, accompanied by his two daughters, walks through the door and past the sign in the window listing the fees for various hunting permits. As the guardian of the potato chip aisle attends to his business, Nickerson writes up the transaction without the assistance of a computer billing package...
...Frito-Lay Inc., which announced the tele-coup today, says the pitchsters' fees will go to charity, but they'll be guaranteed a "lifetime supply" of Doritos...