Word: fritos
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First came protests against Joe Camel, a raffish advertising character that has attracted teenagers to Camel cigarettes. Now furious grownups are opening new fronts in the wars for dollars and youthful minds. Incensed by plans for a Fox network cartoon series that would star Chester Cheetah, a pitchman for Frito-Lay's Chee-tos snacks, Action for Children's Television and six other groups last week asked the FCC to bar the program. While Fox said it will not show spots for Chee-tos during the series, ACT said the program itself would amount to a commercial and would violate...
...still accounts for only 2.3% of all oils consumed in the U.S. Four years ago, Procter & Gamble converted its Puritan cooking-oil line from a soy-sunflower blend to 100% canola. Earlier this year Dean Foods, a Virginia-based company, rolled out a margarine rich in canola. Next year Frito-Lay plans to introduce SunChips, corn chips fried in canola oil. This surge of interest has caused a boomlet in Kentucky, Tennessee and Indiana, where growers are starting to plant acreage in the 5-ft., yellow-flowering rapeseed plants from which canola oil is derived...
...product is only the first in a series of substitutes being developed by such companies as Procter & Gamble, Frito-Lay and Best Foods. P&G is seeking approval for a heat-resistant, calorie-free, synthetic compound called olestra that can supposedly replace fat in almost any food...
...good feeling ended in the '50s when, ironically, Hollywood got a liberal conscience and concentrated on making amends to blacks. Hispanic roles became rare, and even those tended toward gang lords and victims. Mexican-born Anthony Quinn went abroad to graduate from Frito Bandito roles to stardom in La Strada and Zorba the Greek. The signal film was West Side Story. It said Latins were no longer domesticated birds of colorful plumage; now they were a social problem, a political cause set to barrio rhythms. What kind of guarantee was that for box-office gold...
Though P&G apparently has a large lead in the race to market a fat substitute in the U.S., scientists for several rival companies are working on similar substances. Among the possible competitors: the Frito-Lay division of PepsiCo (maker of Lay's potato chips and Fritos corn chips), CPC International (Mazola corn oil and Hellmann's mayonnaise) and the Lever Brothers subsidiary of Unilever (Imperial margarine and Mrs. Butterworth's syrup and pancake mixes...