Word: fritos
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...same with chips." Though they profess an interest in foods that are low in salt and calories, Americans last year spent an estimated $3.3 billion dollars (an increase of 75% since 1980) on deep- fried chips, generally strewn with salt. The market is dominated by Pepsico's Frito-Lay, Borden's Wise and Procter & Gamble's Pringle's, but around the country the real aficionados prize the local brands...
...capitalize on the homemade appeal, the major producers have developed spin-off brands. Frito-Lay is doing research on a kettle-cooked chip. Wise now offers New York Deli chips along the Eastern Seaboard and as far west as Dallas, packed in a passionate purple bag that bears no hint of Borden or Wise. With New York Deli, Wise is mining the regional pride and expectations New Yorkers have about deli products being made to order, according to Vice President Chris Abernathy. This is accomplished by using Wise fryers at different temperatures and for different periods of time. The result...
...jock's "as told to" book. The second-string catcher, named Boomer, is divorced by his wife during the game over the bullpen phone. He, by the way, is played by Peter Fox '72, an alumnus of the Hasty Pudding Theatrical Society. The pitching corps consists of Frito (Bobby DiCicco), a Bruce Springsteen-loving Hispanic; Duke (Wesley Thompson), a self-proclaimed persecuted Black; Moose (Vince Lucchesi), an over-the-hill knuckler; Ripper (Artie Gerunda), a Harvard educated alcoholic; and Tank (Eddie Frierson), a not-too-swift minded hurler...
...strikes its highest marks with its hilarious observations of how players in the bullpen wile away many hours waiting to be called in on relief. This activity ranges from scoping girls and playing baseball trivia games to performing practical jokes and rough-housing. Among the funniest moments is when Frito calls Dave Winfield on the bullpen phone and pretends to be a police officer calling about a statuatory rape case involving the Yankee star...
Since Pearson joined PepsiCo, which is a parent corporation for six operating divisions including Pepsi-Cola and Frito-Lay, in 1971 the firm has increased its sales from $1 to $8 billion...