Word: fritos
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...Think Young" urged the Pepsi-Cola ad-and Herman W. Lay began thinking. Not about downing a soft drink but about acceding to a hard-to-resist proposal from Pepsi (estimated 1964 sales: $240 million) to merge with his Frito-Lay, Inc., which last year sold $184 million worth of such snacks as corn and potato chips, dip mixes, candied popcorn, pretzels and related products. At 55, Lay isn't so old. But Pepsi President Donald M. Kendall is only 43, and he is surrounded by a youthfully energetic executive team. "I like those fellas," said Lay. "I need...
...Chips. "Bar BQ" potato chips coated with a spicy tomato-paste sauce have been put on the market by Frito of New York, Inc. and the Lay Potato Chip Co., Atlanta. Price: 29? for a 3½-oz. package. For quick snacks, George A. Hormel & Co. has put on sale precooked pieces of ham wrapped in egg and breadcrumb mix and fastened on a stick. Price: 59? for a box of eight...