Word: fritos
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...this year, a few ads tried to do a little bit more. Conveniently using the fact that it’s Black History Month, Frito-Lay and Coca-Cola attempted to elevate the impact of the game and its commercials to a place where they shouldn?...
It’s of the utmost importance that we celebrate our heritage, but of equal importance is proper perspective. Frito-Lay and Coca-Cola, so intent on feeding the niche market that is tired of seeing grown men kissing and ripping their chest hair out, have failed to keep that in mind...
...that elicited the strongest activity in the reward regions included Coca-Cola 's video game spot, in which the leather-jacketed hero "gives a little love" and spreads goodwill rather than violence. And, in a sign of the emergence of user-generated content, Frito-Lay 's Doritos ad, which was both created by a consumer and voted on by consumers in an online contest, also ranked high as a trigger for the brain 's reward circuit. The ads that elicited little response in the ventral striatum, according to the UCLA study, included Robert Goulet 's turn as an office gremlin...
...Embarrass Americans into saying no to that second helping of cheesecake? Taxing calories? Hauling the corporate chiefs of Frito-Lay and Coca-Cola before a congressional committee, as happened in 1994 with the heads of seven tobacco companies, and suing them? There have been many instances in which government has either rallied a majority to rescue a group of suffering Americans, as in the War on Poverty, or tried to push Americans out of unhealthy and expensive bad habits, including smoking, littering, drunk driving and failing to wear seat belts. All involved some combination of education, cultural change, legal penalties...
...tortillas consumed over the past year, claiming the margin of error due to inaccurate memory was approximately the same for mothers of NTD-positive children as for mothers in the control group. When asked what effect this study might have on the consumption of its products, snack manufacturer Frito-Lay declined to comment. Despite the alarm that the tortilla hazard might cause in those who intend one day to have children, Harvard students seem generally nonplussed. “It’s not going to affect the way I eat,” said Laura E. Martin...