Word: fritos
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...Bowl XXXV is a snoozer, here's who to blame: the ad wizards at Omnicom's BBDO New York. Between its clients Pepsi, Frito Lay, Pizza Hut and FedEx, the agency is populating nearly 30 percent of the game-time ad space all by itself...
...council. Zero. I do not (necessarily) blame the Harvard administration for this. Much of the endowment is in the form of restricted funds. But, I still shudder when I hear that the Undergraduate Council of the richest university in the United States has to collect "ePloids" from Frito-Lay bags in order to replace its 10-year-old computer. Was I the only one who found it hard to swallow that the monitor on the council's computer required a paper clip to turn...
Short on cash and arguably shorter on ideas, the Undergraduate Council adopted a plan last week to collect "eploid" points from the back of discarded Frito-Lay bags at the fly-by lunch counter. Like children compulsively playing Frogger in order to earn the 1,000 ticket laser wand behind the counter at Chuck E. Cheese, council members hope to scrounge enough oily plastic refuse to successfully bid for a new Gateway computer during a 100 day eploid.com web auction...
Strapped for cash and looking for innovative ways to save money, the Undergraduate Council is pinning its hopes for a new computer on a campaign to collect "eploid" points from the backs of Frito-Lay potato chip bags...
Even if the council isn't the highest bidder for the computer, they can also redeem the points for 70 autographed photos of Frito-Lay mascot Chester Cheetah or 26 liquid-filled CD holders...