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Enrico is also enlisting a powerful ally in this campaign--Frito-Lay, the Dallas-based subsidiary that is to snacks what Coke is to sodas. Frito accounts for two-thirds of Pepsi's sales and profits, and it is one of the most efficient companies in the world at getting products to retail via its truck routes. In the past, Pepsi did little to leverage Frito's commanding position as America's premier snack company. Now it intends to use Frito's muscle as a wedge for all PepsiCo products...

Author: /time Magazine | Title: Pepsi Gets Back In The Game | 4/26/1999 | See Source »

Given Harvard's name cache, why aren't Bank-Boston and Frito-Lay banging down our gates? Dorris explains that due to the Administration's current policy, the council can take other company's money but they can't give much back in return...

Author: By Jordana R. Lewis, | Title: Coming Soon: Springfest TM | 2/22/1999 | See Source »

...Given Harvard's name cach, why aren't BankBoston and Frito-Lay banging down our gates? Dorris explains that due to the Administration's current policy, the council can take other company's money but they can't give much back in return...

Author: By Jordana R. Lewis, | Title: Coming Soon: Springfest(TM) | 2/22/1999 | See Source »

...hour into the return trip home, a Frito Lay truck smashed into the right side of the association's Century charter bus in Bronx...

Author: NO WRITER ATTRIBUTED | Title: Fritos Truck Hits Young Investors | 11/13/1998 | See Source »

Lynn Markley, a spokeswoman for Frito-Lay, says the company selects the general region where it wants to locate a new plant. It then prepares a sort of shopping list of requirements for the facility and contacts states about incentives...

Author: /time Magazine | Title: Corporate Welfare: States At War | 11/9/1998 | See Source »

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