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...started with an advertising man's dream-a vision of a helpless, pliable throng, ears open and guards down, known in the trade as a "captive audience." Trapped in Manhattan's cavernous Grand Central Terminal, where each day 500,000 persons swarm to & fro, was the biggest audience in captivity. The temptation was irresistible. Grand Central expanded its public address system into a small broadcasting studio, laid in a supply of canned music, syrupy-voiced announcers and loudspeakers (82 of them), and went into business. Advertisers eagerly paid $1,800 a week for the privilege of spraying music...

Author: /time Magazine | Title: MANNERS & MORALS: Quiet, Please! | 1/2/1950 | See Source »

...weeks go by, Helen drops her unsavory friends under the influence of her unadmitted love for the musician. Then, just as his big chance comes, his instruments are stolen. Will Helen save the day? How will she get money fro new instruments? Will the young man realize her Sacrifice and forgive her thus compromising his Minneapolis mores...

Author: By George A. Leiper, | Title: THE PLAYGOER | 11/26/1949 | See Source »

...football's haves and havenots. In preparation for a game, he asks his scouts three short questions: "How can we win? Where can we gain? What must we stop?" While assistant coaches are drumming the answers into California's well-organized platoons, Chief Organizer Waldorf paces to & fro overseeing the whole production. "By Friday, the hay is in the barn," he says, "We can't play the game for them...

Author: /time Magazine | Title: Sport: The Big Four | 11/21/1949 | See Source »

...large share of this same congestion. Excluding graduate schools on the Boston side of the Charles, students operate close to 1000 vehicles with varying degrees of frequency. And while many of them park in off-the-street garages and use their ears only infrequently, many others drive to and fro throughout Cambridge and leave their vehicles in the streets overnight...

Author: By Gene R. Kearney, | Title: Cambridge Fights to Unsnarl Traffic | 9/30/1949 | See Source »

Complete returns for the Council nominations fro two more Houses and the Union left Eliot, which failed to get a quorum Thursday night, the only House without final House nominations...

Author: NO WRITER ATTRIBUTED | Title: 3 Houses Nominate Council Members | 4/16/1949 | See Source »

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