Word: frohman
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...Clayton Frohman...
Screenplay by Mel Frohman...
...Middle America, and he covers the action in the ring quite brilliantly. One starts to feel one's own tendons screeching as the ladies apply their holds to one another, and the shuddering impact of bodies flung to the canvas registers in the audience's bones. Writer Frohman has concocted a nice bickering relationship between Falk and his Dolls (Vicki Frederick and Laurene Landon), who are attractive, talented and without doubt the bravest young actresses in the business. As for Falk, his character has managed to identify himself, in his own mind anyway, with another traveling entertainer, Pagliacci...
Crocodiles & Bluebirds. To the trade, on the other hand, David Merrick is no mere figure of fun. He is a monster of rapacity, a genius of publicity, a wizard of organization who over the last decade has personified U.S. theater as no other man, not even Charles Frohman or Jake Shubert, has ever done before. In the 1965-66 season, his supremacy has been absolute. Out of 44 new shows presented on Broadway, Merrick produced only five. But of the season's dozen hits he came up with four: Marat/Sade, Inadmissible Evidence, Cactus Flower, Philadelphia, Here 1 Come...
...Cole and Frohman copyrighted the name, got approval from the Food and Drug Administration, and today are busy shipping an estimated 50,000 bottles of Stuff to outlets ranging from Jordan Marsh in Miami to Gimbels in New York to A. D. Clark in Los Angeles. The boys, who make a 35% profit on every 98? bottle, are sure they've struck...