Word: frohman
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Dates: during 1960-1969
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Crocodiles & Bluebirds. To the trade, on the other hand, David Merrick is no mere figure of fun. He is a monster of rapacity, a genius of publicity, a wizard of organization who over the last decade has personified U.S. theater as no other man, not even Charles Frohman or Jake Shubert, has ever done before. In the 1965-66 season, his supremacy has been absolute. Out of 44 new shows presented on Broadway, Merrick produced only five. But of the season's dozen hits he came up with four: Marat/Sade, Inadmissible Evidence, Cactus Flower, Philadelphia, Here 1 Come...
Taking off from the Vitalis TV commercial (says Bart Starr, root-deep in Vitalis. to the oily-headed locker-room amateur beside him: "Say, you still using that greasy kid stuff?"). Greasy Kid Stuff was invented last summer as a gag. Its college-boy creators. Bill Cole and Larry Frohman, each invested $50, mixed up a batch of mineral oil and lanolin in a lard can, threw in a pinch of spice perfume, churned the whole with an egg beater, and turned out 120 bottles of Stuff. Their advertising was built in: the $10 million Bristol-Meyers campaign for Vitalis...
...Cole and Frohman copyrighted the name, got approval from the Food and Drug Administration, and today are busy shipping an estimated 50,000 bottles of Stuff to outlets ranging from Jordan Marsh in Miami to Gimbels in New York to A. D. Clark in Los Angeles. The boys, who make a 35% profit on every 98? bottle, are sure they've struck...
...Constance Adams DeMille, 87, publicity-shunning wife of Hollywood's late great showman, Cecil B. DeMille; of pneumonia ; in Hollywood. An actress over the protests of her New Jersey judge father, she married DeMille in 1902, two years after they had met in the cast of the Charles Frohman melodrama, Hearts Are Trumps, trouped with him for several years before he entered producing and theater management. In 1913, when DeMille gave up the stage altogether for moviemaking, she told him, "Do what you think right and I will be with you" - she was for almost 57 years until...