Word: frohman
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Taking off from the Vitalis TV commercial (says Bart Starr, root-deep in Vitalis. to the oily-headed locker-room amateur beside him: "Say, you still using that greasy kid stuff?"). Greasy Kid Stuff was invented last summer as a gag. Its college-boy creators. Bill Cole and Larry Frohman, each invested $50, mixed up a batch of mineral oil and lanolin in a lard can, threw in a pinch of spice perfume, churned the whole with an egg beater, and turned out 120 bottles of Stuff. Their advertising was built in: the $10 million Bristol-Meyers campaign for Vitalis...
...Constance Adams DeMille, 87, publicity-shunning wife of Hollywood's late great showman, Cecil B. DeMille; of pneumonia ; in Hollywood. An actress over the protests of her New Jersey judge father, she married DeMille in 1902, two years after they had met in the cast of the Charles Frohman melodrama, Hearts Are Trumps, trouped with him for several years before he entered producing and theater management. In 1913, when DeMille gave up the stage altogether for moviemaking, she told him, "Do what you think right and I will be with you" - she was for almost 57 years until...
...most famous extravaganza of this period came in 1909, with Charles Frohman's presentation in the Stadium of Schiller's Joan of Arc, starring Maude Adams. The production was under the auspices of the German Department and for the benefit of the Germanic Museum. On a balmy June night 15,000 people filled the Classic Horseshoe to watch Miss Adams and a supporting cast of 1,500 calvarymen, soldiers and archers parade across the Battlefield of France, while a hidden orchestra played Beethovan's "Eroica' Symphony...
...Frohman was right. At 34, Maude was America's best-loved actress. Sir James M. Barrie, a boy who never grew up, wrote the charming plays in which she was best -The Little Minister, Quality Street, What Every Woman Knows, A Kiss for Cinderella, and above all, Peter Pan. She became the goddess of a nationwide cult, a decorous pin-up in saloons and glittering restaurants. President Taft, like thousands of other people, kept her picture in his study...
Precious Things. On the eve of World War I, the twinkle of her star began to fade. Frohman went to his death on the Lusitania. Barrie wrote no more plays for her. There were a few revivals, one or two new plays, a radio program or two. She spent a year in General Electric's laboratory in Schenectady, N.Y., experimenting with new ideas on stage lighting. For five years she taught drama at Missouri's Stephens College. She even tried lecturing (said she in Manhattan's Town Hall in 1939: "Emotions are the nicest things we have...