Word: froming
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...private pains of a publicly triumphant life. Born during the Civil War, Wharton flourished until almost the beginning of World War II. She inherited considerable wealth and earned a great deal in addition by her writing; such novels as The House of Mirth, The Custom of the Country, Ethan Frome and The Age of Innocence were critical and commercial successes. She became so formidable a literary icon during the 1920s that F. Scott Fitzgerald, invited to meet her, drank more than was advisable to steady himself before his audience with the great lady. As a result, he told off- color...
Fromex was started by Dr. Bruce Frome, a Los Angeles anesthesiologist who also develops condominiums, and his wife Dede, a fashion designer. Two years ago, a cousin visiting Toronto returned to Los Angeles with tales of a Japanese processor that turned out color prints within an hour. Intrigued, the Fromes bought the equipment for $125,000 and installed it in the window of a store in Encino...
...gleaming, stainless-steel machine is now the focus in every Fromex store. Customers watch as the film goes in one end of the processor and prints come out the other. Says Dede Frome: "People get excited seeing pizza made, so we figured they would like seeing their pictures getting printed...
...conventional film processors, but some customers doubt the quality of one-hour prints. Says Analyst Eugene Glazer of Wall Street's Dean Witter Reynolds: "The one-hour turnaround does not generally appeal to 35-mm camera users. They spend more for their equipment and want higher quality." Frome insists that his prints are at least as good as those of the leading conventional film developers...
...Frome is going up this weekend, the first of the Ex's six shows. The adaptation (by Donald and Owen Davis) is little-known, though it was successful on Broadway in the 1930s and again on a rief tour in the '70s But while those productions demanded an elaborate naturalistic set--not the Ex's style, to be sure--director Bill Rausch is exploring the effects of gray paint and suspended bare trees (borrowed from the Harvard Forest) to create the "cold, stagnant environment where nothing ever changes"--the one usually associated with Wharton's spare style...