Word: frommer
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Dates: during 1960-1969
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BOAC talked a New York agency, Arthur Frommer's $5-a-Day Tours, into handling the bookings, and scheduled the first flight for Nov. 1. Launching their advertising campaign, BOAC officials sat back to watch Britain's balance of payments deficit turn into a surplus. "We hope," a spokesman said, "that the accent is on entertainment rather than...
...Temple Fielding's followers [June 6] travel his kind of first class. They may think they're treading in the master's Gucci-shod footsteps, but what it adds up to after the checks are spent is more like fatuous Frommer than fastidious Fielding. Just as Lucius Beebe and his private railway car made few if any sociological waves, so Fielding and his portable martini mixer are headed for inverted snobbism's dubious Hall of Fame. NORMAN READER Amagansett...
Fielding's toughest competitor?and critic?is probably Arthur Frommer, a former Manhattan attorney who writes the budget guidebook, Europe on $5 a Day. According to Frommer, Fielding writes "as though the only reason for going to Europe is to eat one grand meal after another. My people don't want to stay in hotels that have stock market tickers in the lobbies. They're people who want to test Europe?live on the Left Bank of Paris instead of the Right, eat in the same restaurants the local people eat in." Frommer's "people" are mainly travelers...
...What Frommer says has the ring of solid silver. His Europe on $5 a Day outsells Fielding's Super-Economy Guide by about two to one, and one reason surely is the Fielding book's patronizing attitude toward low-budget travel. "What about the bargain-basement Continent of $1 rooms, 500 meals and 250 drinks?" reads the introduction. "Yes, you can ferret out those places?just as the visitor to New York City can ferret out a bed along the Bowery's Skid Row and a 250 meal at a soup kitchen. But you are an American." Fielding's people...
Students and teachers who already swear by Arthur Frommer's penny-pinching guidebook Europe on $5 a Day will escape most of the taxes, as will tourists who visit kinfolk in the old country. Though details have not yet been worked out completely, the tax for average daily expenditures above $10 may come to a flat 20%, or it may go as high as 40% for everything over...