Word: frommer
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...Ways to Meet Your Lover." Those interested in other figures can learn how to incorporate their own businesses, make investments under $2,000 and even read the financial page of a newspaper. People who want to see the world on $15 a day are counseled by Travel Writer Arthur Frommer. John Rand, vice president of the advertising firm Ogilvy & Mather, teaches a class in writing ad copy...
...Paul R. Frommer...
...Next to Frommer's lists of toiletries and dreamy ramblings on the romance of the continent, Let's Go's suggestions seem distinctly more practical. The HSA product forgoes the obvious, goes easy on the exotic descriptions, and offers sound advice for travelers interested in work, study and drugs. In each city, Let's Go lists important phone numbers, including the U.S. Consulate's, and the location of American Express offices--the best places to exchange currencies. It even recommends readings to brush up your language barrier...
Above all, Let's Go's thoroughness is what makes it superior to its competitors. It lists more hotels and restaurants in more cities on both sides of the Iron Curtain, places Frommer or your Eurail Pass could never take you. The researchers are students, and, like Frommer, they make their share of mistakes. But they try harder to orient the American in a strange city, to give him alternatives to the tourist traps, to offer a guidebook that won't be dead weight in Europe...
...time around, Let's Go will be a useful companion as you get insulted in the more traditional stops on a European tour. Its different attitude is reflected even on its cover, and Let's Go's hitchhiking hand should be more popular among Europeans this summer than Arthur Frommer's prominent American dollar signs...