Word: frommer
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...students even made it inside the FleetCenter, they had been videotaped, photographed and quoted several times over. They spent the evening watching the speeches from the upper tier “nosebleed” seats and wandering the concourses, garnering attention and handing out the e-mail address Frommer had set up—edwardsishot@hotmail.com—wherever they went...
...Though Frommer was completely unprepared for the shirt’s popularity, she is taking it in stride, cranking out shirts for the more than 30 people who have thus far e-mailed to request them. She charges $12 per shirt, $15 including shipping. So far the consumers have been acquaintances or their friends, but Frommer is doing her best to further publicize her product...
...went on an instant message blitz, just copying and pasting the newspapers links to everyone I knew,” Frommer said. “I’ve also been keeping track on my blog, but word of mouth has been pretty strong...
...Frommer has also begun to diversify her selection, producing different colored shirts like pink tank tops...
...Frommer has not yet heard back from the Edwards family about the shirts she sent. If nothing else, the object of the shirt himself might appreciate the timing of the gift—he and his wife celebrate their 27th wedding anniversary today...