Word: frontier
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Dates: during 1960-1969
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Until five years ago, Denver-based Frontier Airlines chugged along as a small feeder line, earning minuscule profits and quite a bit of ill will with an ancient DC-3 fleet that was forever running late. Since then, Frontier has picked up speed enough to become a leader among the nation's 13 local service carriers. In 1966, it not only earned the largest profit ($1,790,000) among the regionals but also showed the greatest increase (58%) among all U.S. scheduled airlines in revenue passenger miles-the number of paying customers multiplied by distance flown...
...Rate Array. Frontier has climbed to that altitude partly by filling seats with the wildest array of discount air fares in the U.S. To the annoyance of its competitors, Frontier offers 13 kinds of cut-rate tickets, and during the first five months of this year they brought in 37% of the line's record $10.5 million passenger revenues. There are discounts for the military, clergy, Government employees, youths, skiers, families (wives may take separate flights) and any group of ten or more. One of the most successful is Frontier's halffare standby plan, under which any passenger...
Most airlines restrict their promotional fares to slack hours or days, but almost all of Frontier's are effective seven days a week. That even includes a bargain vacation fare, available to persons who present documents to show that they live outside Frontier's territory. For $100, such tourists can fly with Frontier for 30 days as far and as often as they like...
...this is the handiwork of Frontier's ambitious $80,000-a-year president, Lewis W. Dymond, 47. The crew-cut Dymond, whom strangers have often mistaken for ex-Astronaut John Glenn, took charge at Frontier in 1962 after a 24-year career at National Airlines, during which time he rose from a $50-a-month plane washer and apprentice mechanic to vice president for operations, engineering and maintenance. At Frontier, he has got rid of most of its piston-engine planes in favor of 21 propjet Convair 580s and five Boeing tri-jet 727s. "We are lean and hungry...
...liquor-laden lawman, Mitchum is a perfect foil for Wayne, although only the lopsided length of their roles keeps Arthur Hunnicutt, one of the best character actors in Hollywood, from stealing the film. In a script full of raucous frontier humor, the most amusing scene slyly comments on the state of the western today. At the fadeout, Wayne has been pinked in the knee, Mitchum in the thigh. With crutches as swagger sticks, they limp triumphantly past the camera-two old pros demonstrating that they are better on one good leg apiece than most of the younger stars...