Word: frontiers
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...with the U.S. population expected to be 25% Hispanic by 2050, hitting the Hispanic sweet spot isn't just politically correct, it's a business necessity. Even as big companies like Hershey's, Citibank and Proctor & Gamble roll out products just for American Hispanics, advertisers already see the next frontier to be Latino-centric mainstream marketing, the same way hip-hop, urban culture has pervaded the general ad market in the past decade. Crest, P&G?s flagship toothpaste, has just named 5-year-old Cuban-born girl Enya Martinez its new ?Crest Kid,? the all-American advertising icon represented...
DEADWOOD (HBO, SUNDAYS, 9 P.M. E.T.) Think of this revisionist western as the Desperate Housewives of the 19th century. Granted, its characters swear more and bathe far less often. But both series take two mythic American settings--the frontier and the suburbs--and expose their ugly secrets. In the second season, the arrival of corporate interests in a gold-rush town gives viewers a fresh starting point (a DVD of Season 1 is also out). It's an engrossing story of how the West was won--or bought...
...write lethal prescriptions for terminally ill patients who want to control the time and place of their death. The law would not affect a case like Schiavo's: patients qualify only if they are fully conscious and able to administer their own overdose. But Oregon represents a new frontier in the right-to-die movement by legalizing--and stringently regulating--a practice deemed a crime in most other states...
...when so much rides on SAT scores and when parents are looking for every possible competitive edge for their children, it's no wonder that exam-time nutrition is becoming the next frontier in test prep. Thomson Peterson's, a national test-prep firm, has created a diet section on its website to introduce students to more healthful pre-exam nutrition. And private tutors are increasingly offering food strategies as part of their curriculum...
...Internet has grown too large to think of it as a single place, says Esther Dyson, a board member of the Electronic Frontier Foundation, an Internet watchdog group. "It needs to be subdivided into smaller neighborhoods. There should be high-class neighborhoods. There should be places that parents feel are safe for their kids...